An analysis conducted by the San Diego State University School of Hospitality & Tourism Management on behalf of the American Hotel & Lodging Association found that in-person business travel and meetings have advantages over virtual options, and that businesses and organizations that resume business travel and meetings more quickly are likely to have a competitive edge over those that do not.  

In the analysis, Carl Winston, founder and director of San Diego State University’s L. Robert Payne School of Hospitality & Tourism Management and Lisa Cain, associate professor at Florida International University Chaplin School of Hospitality and Tourism Management, wrote that business travel and in-person meetings facilitate productivity, build organizational strength and foster collaboration in a way virtual interactions cannot.

For full article - AHLA-backed study finds value in in-person events | Hotel Management